Phresh Wear prepares announces spring 2010 collection
20/08/2009
Toronto-based golf apparel brand Phresh Wear Inc is preparign to bring its spring 2010 collection to the US market.
Company founder, Tim Tochor, has said he and his team have prepared the collection carefully and are confident it will prove popular among younger golfers who are enthusiastic about wearing golf clothing with a high level of functionality.
He said just before the latest launch: "Every year at Phresh we keep getting excited as we grow and build a brand for the future. We are not out there to pound our chest and be seen in every shop in one year and be gone the next. We have built a team that has passion about every garment. From our designs, fabric, manufacturing, sales, shipping and administration we all strive to build strong relationships with our clients."
The new collection is a reflection of the current times. The overall theme is one that goes back to basics and strips out the superfluous. The moods are turquoise for the calming water of the ocean, grove for a relaxing siesta in the orange groves, aloe to invoke the soothing properties of the plant.
There are earthy colours ground the line with clay, coal, peat, and moss while crystal, maize, and orchid, anchored by classics such as navy, white, and black.
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