New York influence for Nike US Open styles
Nike has unveiled new US Open apparel and footwear styles for Roger Federer, Rafael Nadal, Maria Sharapova and Serena Williams at a Nike-built, regulation-sized tennis court in the heart of Manhattan.
At the temporary court, tennis fans and youth from New York Junior Tennis League, Athletes for Charity, New York City Parks Foundation and Mentoring USA were treated to inspirational tennis tips and guidance from Federer, Nadal, Williams, and McEnroe. A youth representative from each organisation had a chance to win a donation for their local group by returning balls from a tennis simulator set to mimic pro shots. The chance to hit against the simulator was also open to the public.
“This is an exciting opportunity to bring the thrill of the US Open directly to tennis fans in New York," said John McEnroe. "Providing a platform for kids to experience the beauty and power of this game and meet their tennis icons is incredible.”
The sportswear giant also unveiled apparel and footwear looks for the tournament’s top players.
Roger Federer’s look uses bold red and black. His in-game polos are made from Nike Dri-FIT fabric in the body and a woven Nike Dri-FIT collar for comfort and moisture management. The body of the shirt has an embossed dot pattern inspired by the subway signs of New York, and the button placket features Roger’s black RF monogram logo, applied using bonded innovation and laser cut detailing.
As the 2008 US Open defending women’s singles champion, all eyes will be on Serena Williams as she looks to defend her title. Her day and night looks were inspired by cocktail party attire, with design touches including soft pleating at the neckline, a starburst pin tuck detail at the back, and a hemline featuring a bold contrast of colour. Both the magenta day dress and black night dress are made using Nike Dri-FIT knit fabric.
The energy of New York serves as the design inspiration for Nadal’s apparel. Known for wearing bright colours, he will debut a bold yellow and black look, inspired by the streets of New York City and its signature yellow taxi cabs. Also featuring a multi-row dot print across the chest, the polo is inspired by the colourful subway signs of New York City. Nike Dri-FIT Mesh is incorporated in strategic places for breathability to keep him cool.
Maria Sharapova is always closely involved in the design process for her apparel. She will wear two dresses at the Open: the first features a soft pink Dri-FIT knit body with electric yellow bonded seams; and the second is inspired by the New York City skyline, and features a dramatic t-back style, keeping Maria’s shoulders free so she can move freely.
