New Balance and aerie launch new lifestyle shoe - sportstextiles: Lea SportsTextiles

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New Balance and aerie launch new lifestyle shoe

03/09/2009
New Balance and aerie by American Eagle have launched the New Balance 600, a new fitness lifestyle shoe. The NB 600 is available exclusively at aerie standalone stores.

The NB 600 features a comfort moulded EVA sole unit, Abzorb—a cushioning foam that resists compressions—and a lightweight mesh upper. The 600 is available in two colour combinations, grey/pink and white/lime.

“With this program we have the opportunity to reach a style-savvy consumer with fashionable athletic footwear that merchandises with the incredible range of aerie,” says Steve Gardner, strategic business unit manager for New Balance Lifestyle. “It’s a programme that brings a fresh perspective to product and merchandising, while synergising these two great brands.”

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