Perry Ellis signs new swim and sportswear deals

23/09/2009

Perry Ellis International has signed two new licensing agreements for its Jantzen and ProPlayer brands. The first is with Mag Brands and the second is with Innovative Fashion Group, both of which belong to the Adjmi Apparel group of companies.

Mag Brands, which specialises in children’s swimwear, will design, manufacture and distribute girls’ swimwear and cover-ups under the Jantzen brand in the
US
. The Jantzen product line will include swimsuits, board shorts, rash guards and swim cover-ups. Initial shipments are expected in early January 2010.

Meanwhile, Innovative Fashion Group will design, manufacture and distribute men’s athletic apparel and performance underwear under the ProPlayer brand. The line will be distributed in the
US
at sports specialty stores and mid-tier retailers starting in November. This license excludes product in the collegiate team logo market, which is covered by another PEI Licensing licensee.