Paulo Bettini attracts visitors to Briko’s ExpoBici stand
Road racing champion Paolo Bettini drew a real crowd to Briko’s stand at ExpoBici in
According to cycling and snowsports specialist Briko, the stand was “besieged” by cyclists eager to get his autograph. Having been officially welcomed by the company, including its president, Carlo Boroli, Mr Bettini signed autographs and posed for pictures with fans as well as giving interviews to media representatives.
Mr Bettini joined the Briko team almost a year ago. He will enter the first stage of the American Grand Fondo series, starting in
Mr Bettini also spoke at ExpoBici about his collaboration with BrikoLab, the company’s research centre, which has led to the creation of the Paolo Bettini Collection, which includes apparel, helmets and glasses.
