Eurojersey launches rainforest conservation scheme
01/10/2009
Eurojersey has launched a new initiative to help safeguard rainforests in South America.
The new scheme is a joint initiative between the Italian fabric manufacturer and World Land Trust, an international not-for-profit organisation that works to ensure conservation of plants, animals and natural communities in areas at risk.
As part of SensitiveEcoSystem, a programme to promote the environmental credentials of its Sensitive products, Eurojersey has said it will donate a proportion of earnings from sales of fabrics in the range to conservation projects that focus on the Yabotí Biosphere Reserve in northern Argentina.
It describes the scheme as “one metre of fabric for one metre of forest” and, through it, aims to help conserve an area measuring almost 3,800 hectares (38 million square-metres) of Yabotí rainforest.
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