JanSport relaunches classic backpack
02/10/2009
One of the backpacks in the range that California-based outdoor equipment brand JanSport decided to put together at the start of this year, a new version of the Right Pack that was popular in the 1990s, has come onto the market.
JanSport announced in February that it would bring out a new range of bags and backpacks using Invista's Cordura fabrics.
The new version of the high-performance Right Pack is constructed with 1000 denier Cordura Classic fabric and has one large main compartment, padded shoulder straps and a back panel. The pack is finished with JanSport’s classic suede leather bottom to keep user’s items protected.
Commenting on the new launch, Cindy McNaull, Cordura's global brand manager, said: “Most of us remember carrying our reliable JanSport pack as we went through school, and Cordura fabric has been part of JanSport for more than 30 years. The new JanSport Right Pack offers the exceptional reliability that is in JanSport’s heritage. Couple this with the durability of our fabric, and customers can rest assured that they are making a sound purchase that can ultimately lead to fewer replacements.”
The Right Pack will also feature a newly designed CORDURA brand hangtag and sew-in label.
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