Puma pitches in
14/10/2009
Sports brand Puma has announced that it will become a supporter of a unique running event to promote the Maasai Wilderness Conservation Trust (MWCT), a non-profit organisation based in Kenya that supports the preservation of biodiversity within the Maasai tribal lands of East Africa by promoting conservation, education and health services within the
Maasai community.
The event, called the Maasai Marathon, will consist of having a group of 30 runners led by three Maasai
warriors, Parashi Ntanin, Samson Parashina and Martin Sunte, and actor and conservationist Edward Norton, who will run in the ING New York City Marathon on Sunday, November 1 for the MWCT.
"As a global sportlifestyle brand committed to making this world a healthier place, it`s an honor for Puma to align and support the runners of the Maasai Marathon and the MWCT," said Jay Piccola, president and general
manager for Puma North America.
For the race on November 1, the Maasai warriors, Edward Norton and the team will be outfitted in Puma technical running gear, both apparel and footwear. The brand has designed custom performance tees for the team, which will be the
inspiration for the special edition tees sold at retail.
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