Canadian firm to launch fight apparel for children
20/10/2009
With mixed martial arts (MMA) growing fast in popularity among sports fans, Toronto-based Submit Gear Fight Apparel, a specialist supplier of clothing for the sport—which allows a variety of fighting techniques from a mixture of martial arts—is entitled to be happy with life at the moment.
However, with an eye on the future, the company has announced that it will soon be adding MMA clothing for children to its catalogue, making products for young participants and spectators available by Christmas.
The range will be for children aged between three and 10 and will include T-shirts, hats and sweaters. MMA shorts will also be available for children aged seven and up.
The company’s marketing manager, Joe Nepa, has explained that the popularity of MMA has grown beyond what anyone had imagined, with such a broad fan base now that MMA apparel has become a general commodity. “Children’s apparel is no different,” he commented. “As a personal MMA fan, I would love to have my son wear an MMA sweater such as ours, As long as the designs are tasteful.”
The Canadian company says it has always stayed away from what it refers to as “bloody skulls and angel wings” types of designs, preferring to stay on the “simpler, cleaner looking side of things”.
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