Gore-Tex embarks on UK shopping tour
28/10/2009
Gore-Tex is running a tour in the United Kingdom to give consumers there the chance to experience its technologies and learn about the range of activities and brands that use them in their products.
Starting on October 14 and running until November 22, the company is taking a special display that it calls the Experiential Rig to shopping centres in London, Glagow, Manchester and Sheffield, showcasing garments, footwear and accessories for a wide range of activities, including motorcycling, hill walking, mountaineering and snowsports. The list of brands exhibiting on the stand includes Arc’Teryx, Berghaus, Clarks, Craghoppers, Dubarry, Ecco, Mountain Equipment, Musto, Rukka, Salomon, The North Face, Terra Nova and Trekmates.
The Experiential Rig will also have an interactive exhibition space made up of various sensory experiences to demonstrate the performance of Gore-Tex membranes.
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