Fila looks to expand in India
02/11/2009
According to reports, Italian sportswear brand Fila is looking to set up a new subsidiary in India in the near future.
The company signed a licensing agreement with Cravatex Ltd back in 2002, but has now decided to make a more concerted effort to raise the profile of the brand in India. It will particularly target young, urban consumers.
CEO of Fila India, Rajiv Bajaj, told India’s Economic Times: “In the first phase, we will use a distribution model to market the brand through large-format retailers within metro cities. After a year, we will scale up our presence through exclusive stores.”He added: “With differentiated products having a ‘lifestyle angle’ and sensible pricing we see huge room for Fila’s growth in India as the sportswear market will double every four years.”
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