New China deal for Cherokee
13/11/2009
US-based licensor and brand management company Cherokee has entered into an exclusive international license agreement for its Cherokee brand with RT Mart Stores.
The multi-year agreement covers a wide range of categories including men’s, women’s and children’s clothing, sportswear, footwear and accessories, as well as home textiles.
RT Mart Stores is a division of Ruentex Industries Limited, a 45-year-old textile, retail and trading company. RT Mart is said to be one of the fastest-growing retailers in China. It operates more than 125 large stores.
Larry Sass, executive vice president, said: “By developing distribution in China, we have now achieved another significant goal in our ‘world brand’ strategy and are proud to have licensed Cherokee in over 20 countries and five continents. Over the coming months, we plan to build upon our strategy throughout Asia as well as Australia, Europe, Russia and Latin America.”Share this story:
