New appointment at The Sports Authority
16/11/2009
Colorado-based sporting goods retailer The Sports Authority has appointed Jeffrey Schumacher executive vice president, chief marketing officer and chief strategy officer.
He will oversee all marketing, advertising, private brand strategy, digital, corporate and business development strategy.
Mr Schumacher, who currently serves as a partner in McKinsey & Company's North American marketing and sales practice, has more than 15 years of industry experience in marketing, advertising, sales and brand strategy.
"We are thrilled to have Jeff coming aboard as we look to the near future and beyond to drive our marketing efforts," said David Campisi, president of Sports Authority. "We have been working with Jeff at the executive level for the past two years and are truly inspired by his passion and vision for the company. I know he will be a great addition to the team."Share this story:
