Six new licensing deals for Everlast Worldwide
Sporting goods manufacturer Everlast Worldwide has signed six new licensing partnership agreements.
It has expanded its relationship with Donleigh Sports to include the exclusive distribution of cardio, strength and MMA (mixed martial arts) equipment. Donleigh Sports, a licensee of Everlast since 2003, has been in the sporting goods business since the 1960s and serves major retailers across Canada.
Leading Brands has been a licensee of Everlast since 2006 and, in addition to being licensed for apparel in Paraguay, will now serve as the exclusive licensee of Everlast bags and MMA equipment throughout Argentina, Paraguay and Uruguay. The company previously served as primary licensee of boxing and hand exercise equipment for Argentina, Paraguay and Uruguay.
Vintage Sports Partners Limited, based in Singapore, has been granted rights to distribute boxing equipment across Vietnam. The firm has been an exclusive licensee for apparel, footwear, underwear, loungewear, socks and bags in Indonesia, Malaysia and Singapore since 2006. It also operates 10 Everlast retail locations—five in Singapore and five in Malaysia—and recently opened one at ION Orchard, Singapore.
Brands & Fashion NV, located in Mechelen, Belgium, is now the exclusive Everlast licensee for socks and underwear in the EU (excluding Italy, the UK and Ireland) beginning January 2010. The company specialises in developing sport and casual socks.
Hong Kong-based First Sports Marketing is to become an Everlast licensee for boxing equipment, MMA equipment and apparel in Hong Kong and Macau. Distribution will be exclusively through gyms and sporting good retailers including First Sports Marketing-owned retail locations, First Boxing.
Finally, Beirut-based Baroody Group will be the exclusive boxing equipment and MMA equipment licensee for Everlast in Lebanon. Baroody Group currently has one owned retail store and distributes Speedo, Converse and Champion to 200 sporting goods retailers throughout Lebanon.
"We are very pleased to have new license agreements in place with six premier global partners who share our passion for developing the very best fight sport, fitness and apparel products as we embark on our 100- year anniversary,” said Neil Morton, CEO of Everlast.
