New global campaign for adidas Golf and Coolmax Extreme
Several golfers have been invited to take part in a new campaign devised by adidas Golf and Invista’s Coolmax Extreme.
The ‘Wear in the World’ campaign will kick off at adidas Golf’s California headquarters on November 19 when an official sendoff of employees Lindsay Knowlton, from Canada, and Josh Sullivan, from the US, will take place. The two will begin their journey though the southern hemisphere to put adidas Golf’s ClimaTech apparel with Coolmax Extreme fabrics and footwear to the test by playing in extreme conditions at golf courses in the US, Bolivia, Argentina, South Africa and Australia.
They will tweet, blog and post video segments as they play the world’s lowest- and highest-elevation golf courses as well as the hottest and southern-most courses.
