Chinese sporting goods overview in new report
According to ResearchInChina, better standards of living and greater awareness of healthy living have led to an increased interest in sporting activity and, subsequently, sporting goods, in China. The 2008 Olympics in Beijing also gave the industry a major boost, particularly for the big-name brands.
It claims Nike and adidas revenues accounted for 28.8% of the sporting goods sector’s total revenues in 2008, with Li Ning holding a 9.5% share.
However, ResearchInChina says Li Ning has been working on increasing its market share in recent years with a series of acquisitions and agreements having been signed. While the Li Ning brand is still its largest revenue earner, the firm’s acquisition of ping-pong brand DHS contributed revenues of RMB220 million ($32.2 million) between January and June of this year, accounting for 5.4% of the company’s total revenues.
These, and other data, are included in the research company’s new report, entitled China Sporting Goods Industry Report, 2009. It focuses on Li Ning, Anta, Adidas, Nike and 14 other sporting goods companies.
