CCI discusses sustainability in Budapest
24/11/2009
Cotton Council International (CCI) recently hosted a seminar entitled ‘Sustainability: A Driver for Business Growth’ in Budapest, Hungary.
Experts from across Europe attended the event and provided insights on sustainable fibre production, product development, tracking and marketing. The sessions discussed practical challenges with regard to adopting sustainability as a business strategy, and individuals from each stage of the supply chain shared solutions they have adopted to overcome these challenges.“Sustainability is not a static concept; it is not a concept which implies one single definition, or where there is only one approach or a single solution,” said Allen Terhaar, CCI’s executive director. “The very definition of ‘sustainability’ development, which meets the needs of the present without compromising the ability of future generations to meet their own needs, is still evolving, and there are multiple approaches to getting the job done. The important thing for our world, and for the world that we will leave to our children, is that we are doing our best to implement best practices of sustainability in our daily lives and our businesses.”
Brands and retailers represented at the conference included Benetton, Gap Europe, Hugo Boss, Tom Tailor, John Lewis and Tesco. A number of regional mills and manufacturers also attended.
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