New Reebok Pump models to celebrate the shoe’s 20th anniversary

27/11/2009

Sportswear brand Reebok is to produce 20 different new styles of its well-known Pump model to celebrate the shoe’s 20th anniversary.

The brand has teamed up with stores in Tokyo, Seoul, Hong Kong, Toronto, New York, Hawaii, Los Angeles, Boston, Chicago, San Francisco, Virginia, New Jersey, London, Stockholm, Amsterdam, Paris, Berlin, Barcelona, Aberdeen and Sydney, each of which will sell a unique version of the Pump shoe.

The shoe, which debuted in the US in 1989, was made famous by basketball player Dee Brown who wore the Pump in a slam-dunk contest that saw the premier of his ‘No-Look’ dunk.