Timberland teams up with Reliance Brands

30/11/2009
Outdoor shoe and apparel firm The Timberland Company has singed a new deal with Reliance Brands, under which Reliance will distribute Timberland footwear and apparel within the Indian market.

“With its rapidly-growing fashion and retail sectors, we believe
India will become a key market for us,” said Jeff Swartz, Timberland president and CEO. “Reliance Brands has a wealth of experience in launching and successfully distributing international brands in India. They have a clear understanding of the Timberland brand and consumer, and are as committed as we are to our ideology and passion for the outdoors.”