‘Underdog’ cycling brand makes senior appointment
08/12/2009
Boulder, Colorado-based cycling apparel brand Panache Cyclewear has appointed Andy Pemberton as its new vice-president of sales and marketing.
Mr Pemberton will be responsible for business development on the retail and custom clothing side, as well as for marketing and promotions for the company.? He has spent most of his career until now in publishing, specialising in pring and online cycling titles.
On taking up his new appointment, he said: “Panache Cyclewear is a fresh and exciting brand with tremendous? potential. I’ve been impressed with founder Don Powell’s vision since he launched the business a little over a year ago. I love the entrepreneurial spirit and the underdog attitude of this growing company.”
Share this story:
