DeGale signs up with Lonsdale
10/12/2009
Boxing equipment and apparel brand Lonsdale has agreed a sponsorship deal with UK boxer James DeGale, gold medal winner at the 2008 Beijing Olympics in Beijing.
The boxer announced his decision to turn professional in December 2008.
Under the new sponsorship deal, he will become a brand ambassador for Lonsdale, following in the footsteps of a long list of champions who have worn Lonsdale apparel and fought wearing Lonsdale gloves, including Mohammed Ali, Henry Cooper, Ricky Hatton, Joe Calzaghe and Carl Froch.
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