Golf and padel focus for new store
11/12/2009
Sporting goods retailer and manufacturer Decathlon is to open a new megastore in the business district in Madrid.
The new 300 square-metre retail space will have a special focus on two sports, golf and padel tennis, an unusual combination for the French company, but in keeping with sports trends among high-end consumers in the Spanish capital.
The company said it intended the store to be a space in which enthusiasts of all levels would be able to talk about the sports, practise and exchange ideas, as well as test, compare and buy new equipment, including clothing and shoes.
Decathlon has said it will monitor the performance of the new store carefully for the first few months to see if the golf-padel combination works, with a view to replicating it in other parts of Spain, and in other countries if it does.
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