Former fabric consultant to give P2i West Coast boost
21/12/2009
Liquid repellent nano-coating technology company P2i has expanded its presence in the US market with the appointment of Joy Gruver as sales manager for footwear and performance textiles, based on the West Coast.
Earlier this year P2i opened an East Coast office in the Herty Advanced Materials Development Center in Savannah, Georgia. This West Coast appointment is the latest stage in P2i’s expansion in footwear, outdoor clothing and accessories, beyond its existing customer base, which includes Hi-Tec, adidas Golf, Nike, ECCO, Van Dal and MAGNUM.
Ms Gruver will be based in Los Angeles and has a strong background in footwear and performance textiles. After graduating from the University of Massachusetts, she worked for Cosmo/Starensier, a provider of specialist footwear and apparel performance fabrics. She then moved on to Optimer, working on moisture management technology for apparel applications, before becoming a freelance fabric consultant.
Commenting on her appointment, she said: “I am pleased to be joining P2i at such an exciting time. I see my sales manager role as taking on the need to educate brands about the latest protective technology and taking these developments through from manufacturing to retail of high performance footwear—in short, developing the whole business cycle.”
P2i’s ion-mask technology works by applying a nanometre-thin polymer layer over the entire surface of a product. Using an ionised gas (plasma), this layer is molecularly bound to the product surface and does not alter the look or feel of the treated object. This enables manufacturers to improve the performance of their products by protecting them from the effects of water and all other liquids.
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