New theme for China Dongxiang
Sportswear brand China Dongxiang has launched a new marketing campaign for its Kappa brand, for which it owns the rights in mainland
Its ‘We Are One’ campaign is designed to unite sport and fashion with an emphasis on innovation. Highlights of the campaign include 10 works of art produced by well-known artists which represent the brand and have been displayed around
Chairman, Chen Yi Hong, said: "’We Are One’ advocates what Kappa has always been focusing on: connecting sports with fashionable, sensuous and graceful elements. 'We Are One' is inspirational, which explicitly illustrates Kappa's approach to embrace consumers, business partners, staff and the world into its business. We will continue to deploy relentless efforts to promote the new slogan and the large scale brand campaign to make it a successful one."
