Cocona looks for 1,000 outdoor apparel testers
Specialist fabric and yarn producer Cocona has developed six new winter apparel fabrics and is looking for more than 1,000 beta testers to try them out during outdoor activities.
“We believe that feedback from the consumer, our brand partners, gear reviewers, and outdoor athletes, will help us gain valuable insight and enable us to create a new performance paradigm for fabrics in the marketplace and for our brand partners,” commented CEO, Brad Poorman.
Cocona’s fabrics, yarns and insulations have natural active micro porus particles that are permanently embedded into materials using a patented process. These natural active particles help increase breathability, accelerate drying, adsorb odours, block UV rays and offer easy care.
“Consumers will be more discriminating in the new economy, performance claims will have to be substantiated in the lab and we believe that products that have been tested by real consumers in a variety of activities will be even more relevant.” saidd Duncan Edwards, the company’s CMO and counsel. “We have developed a test method that measures a textile’s ability to adsorb, wick and evaporate moisture. In other words, a true breathability rating. This number ties to millilitres per hour, which is the same measurement in which sweat rates are calculated. We believe that accurate lab data that is grounded in field and consumer experience will give our partners a competitive advantage and allow the consumer to get accurate performance information that is correlated to actual use in the outdoors.”
The new products will be on show at the Outdoor Retailer Show in Salt Lake City (January 22-25), the Snow Industries Association show in Denver (January 28-31) and ispo Munich (February 7-10).
