Students persuade Tesco to use Fairtrade cotton
11/01/2010
A group of students have convinced supermarket chain Tesco to double the number of Fairtrade cotton school uniforms it stocks.
The student campaigning group People & Planet has described the decision as a “dramatic success” for its new 'Wear Fair' campaign, which aims to see all UK schools using Fairtrade cotton uniforms by 2015.
The number of Fairtrade lines offered by Tesco will rise by more than 50%, and the volume of sales is projected to grow by 85% in 2010-11.
Research commissioned by People & Planet showed that nearly 70% of school and college students want their uniforms to be made from Fairtrade cotton. Malek Araki, a student at Ealing College said: 'I’ve realised how big Fairtrade is and what great things it does for farmers.”
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