New green outlook at CLASS
CLASS (Creativity Lifestyle and Sustainable Synergy) has entered into a new partnership with Massimo Lonigro, founder and CEO of motorcycle and bicycle helmet company Fashion Helmet.
CLASS is a global network comprising showrooms in Milan, London and New York. It aims to promote and preserve the ethical and aesthetical side of business, with a particular focus on the sustainability of products manufactured by fashion and design companies.
Fashion Helmet’s new ‘Green Vision’ idea, which will be launched through CLASS, involves the creation of a series of accessories created with high-tech, eco-friendly materials. The focus will be on recovery, recycling and creative remix.
Apart from the eco-leather models that are available in different natural colours, the latest innovation at Fashion Helmet is the new helmet completely covered with a type of velvet made from Ingeo and refined with vegetable tanned and dyed leather by Conceria Tre Effe. Ingeo is a high-tech fibre system devised by NatureWorks and is 100% derived from sugar plants. It is best known for its brightness, lightweightness, soft touch and easy-care approach. Ingeo will be used for both motorbike and bike helmets.
