Icebreaker focuses on running
New Zealand company Icebreaker is hoping to expand its presence in the running category and, as part of this vision, will launch its new GT Base Layer product at the Outdoor Retailer Winter Market (January 21-24 in Las Vegas) and at ispo (February 7-10 in Munich).
The new range is designed for high aerobic sports including running and comes in a variety of weights: ultralite, lightweight, midweight and expedition weight. Special features include flatlock seams to reduce chafing, eyelet fabric for ventilation, and reflective graphics.
Icebreaker is now sold in 35 US running stores and the company hopes to triple this over the next 12 months, according to Deb Boswell, director of marketing for North America. “Our leading running retailers have identified that Icebreaker is the new story they need in apparel. Not only is Icebreaker made from natural pure merino, our Baacode traceability programme offers socially-committed runners with a unique and way of understanding our commitment to sustainability,” she said.
