K-Swiss sponsors LA marathon
29/01/2010
California-based footwear and sportswear brand K-Swiss is presenting sponsor for the Honda LA Marathon on March 21. This is the company's first foray into sponsoring a major marathon.
"The Honda LA Marathon is a perfect fit for us," said David Nichols, executive vice president. "As a California sports company with a growing commitment to the running category, we are thrilled to be part of one of running's great events taking shape in our backyard.""This race is all about challenge, innovation and inspiration, words that fit K-Swiss perfectly," said LA Marathon LLC president, Russ Pillar. "We are proud to welcome K-Swiss as our presenting sponsor."
Under the multi-year agreement, the company will participate at all of the marathon's events, including the Honda Los Angeles Marathon, the New Performance 5K, the Marathon Expo, the marathon's city block parties, the Finish Line Beach Party and the LA Roadrunners training programme. It will also collaborate with race officials to create of a full line of licensed apparel, including special branded apparel to outfit the LA roadrunners pace leaders.
In addition, K-Swiss is partnering with the Honda LA Marathon and Rod Dixon, Olympic bronze medallist and winner of the New York City Marathon, on the Rod Dixon Kids' Marathon. Over a six-week programme, more than 1,000 children will run a total of 26.2 miles.
Mr Pillar said: "K-Swiss shares our vision of the transformative power of sport. We're confident that, working together, we can take this race to an entirely new level." Ahead of this, the company will present the Honda LA Marathon apparel at its new retail store in Santa Monica, where it will run special promotions for runners. The store is the starting point for weekly training runs for the marathon.
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