Berghaus and Pro Sport join forces
Outdoor brand Berghaus has signed a new partnership deal with Italian company Pro Sport Srl.
Located in Bolzano in the Dolomites, Pro Sport is owned by the Gartner family and was founded in 1996. The company specialises in distributing technical sports products throughout Italy. It is run by Christian Gartner, who will work closely with Stefano Ben, Berghaus sales manager for the outdoor market. Together they will focus on establishing the brand’s new Extrem and Mountain apparel and rucksack collections.
Mr Gartner said: “Although Berghaus has not been active in Italy in the very recent past, the brand has a strong heritage in the country and is regarded as one of Europe’s leading technical outdoor brands. We now have an outstanding opportunity to use that reputation to build a strong presence for Berghaus in Italy.
“In particular, the Extrem and Mountain ranges for climbing and other high-level mountain activities are ideal for the market and Berghaus has introduced product developments that meet specific alpine requirements well.”
Simon Roberts, Berghaus sales director for Europe, added: “Italy is one of Europe’s leading and most demanding outdoor markets. Consumers have high expectations of their products, in both functional performance and style and I believe that Berghaus is focusing on Italy at exactly the right time. We have a very strong, commercial collection that we believe will have appeal across Europe and in Pro Sport Srl we have a partner that understands the market and our brand.”
