Surf brand launches first UK collection
02/02/2010
Boardwear brand Protest has launched its first ever UK collection, defined by “bold, bright colours and underground art”, underpinned by an undying devotion to surfing.
The collection includes the introduction of some key UK-specific product across both men’s and women’s ranges.
Paul Wilkinson, country manager for the UK, said: “This is a huge collection for us, not only is it the new team’s first in the UK, but it is very forward-thinking in terms of its design and functionality. The range is highly fashion-focused which has provided us with a lot of stylish and appealing pieces people can wear in and out of water.”
For men the key pieces include graphic-printed hoodies, walk and board shorts with eye-catching vibrant prints, tees, polo and short-sleeve shirts and a strong sandal collection.
The women’s range also includes a mix of colourful hoodies, tees, boardshorts, lightweight knits, maxi dresses and a large stylish swimwear collection that includes funky bikinis with molded cups and removable push-up inserts.
Protest has also introduced some new features to its boardshort range, including memory fabric pockets with water-releasing laser-cut vents, ultra-soft micro material and graphic-printed zippers.
The shorts are available in different lengths and styles that have been mechanically stretched to provide the best results; some are reversible, which gives double the choice.
The company will also launch a children’s range, which will include boardshorts, colourful dresses, vibrant tees and stylish hoodies.
Mr Wilkinson said: “We are very proud of this range and eager to introduce it to the marketplace. Our price points and price-value relationships are highly competitive and offer a generous profit for retailers. The collection is also maintained by fantastic instore support, which will help the sell-through, and includes special giveaway promotions.”
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