Le Coq Sportif takes R&D back to its roots
05/02/2010
French sports brand Le Coq Sportif has announced that it will build a new research and development centre in the town where the company started out at the end of the nineteenth century, Romilly sur-Seine in north-central France.
The company said it expected the new facility to be ready by July. It will use the new centre to create and test new collections of sports clothing. The centre will be on a 9,000 square-metre site that was once owned by the creator of Le Coq Sportif, Emile Camus.
The site is now owned by the town authorities, who have agreed to lease back to the company around 900 square-metres to house the new research and development facility. Officials in Romilly said they were happy with the deal because they were confident Le Coq sportif would create “at least 15” new jobs in the town as a result, bringing in designers and technicians to work there.
A second phase of the centre is planned for 2012, which could take the workforce to 50.
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