Quiksilver makes board appointment to improve media performance
12/02/2010
Outdoor sports lifestyle company,Quiksilver, has appointed the president of media company Time Inc. Studios, Paul Speaker, to its board of directors.
Previously Mr Speaker has served as marketing director of the National Football League. In that position, he was tasked with integrating the league's various marketing efforts and managing entertainment marketing in network prime time.
Quiksilver chief executive, Robert McKnight, said on announcing the appointment: "We are very pleased to welcome Paul to our board of directors and we look forward to the important contributions he will make to the future success of Quiksilver. He has a terrific track record as a marketing innovator and he will add a valuable executive perspective to our continued efforts to market our great global brands and our media in new and interesting ways. Paul's experience in coordinating marketing messages across multiple platforms including online, television, mobile and video-on-demand will help us to evolve our marketing strategies and drive effective use of technology in communicating our messages."
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