Swimwear market to reach $17.6 billion by 2015
22/02/2010
The desire of women to look fashionable by the pool and at the beach is driving demand for bikinis and swimsuits; and these changing trends in fashion are prompting designers to update swimwear and beachwear collections regularly, a new report has found.
The report, Swimwear and Beachwear: A Global Strategic Business Report, says that Europe and the US dominate the global market. It also said that the “improved performance of the textile industry” was one of the factors driving growth. Relaxed dress codes, increasing interest in body care and social mobility were other factors it pointed to.
The publisher of the report, California-based Global Industry Analysts, said the world market for swimwear and beachwear is projected to exceed $17.6 billion by the year 2015.
Key players profiled in the report include American Apparel, Diana Sport, Eveden Group, Equatorsun, Jantzen, La Perla Group, Nitches, NOZONE Clothing Limited, O'Neill, PARAH, Pentland Group, Perry Ellis International, Quiksilver, Seafolly, Seaspray, Swim Suit Company, Tefron, The Wet Seal, TYR Sport, VF Corporation, and Warnaco Group, among others.
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