Invista to get tough on brand identity
24/02/2010
Polymer and fibre manufacturer Invista has announced that it is to take “a concerted stance” against trademark misuse on behalf of its brands.
The owner of a list of brands, including Lycra, is to launch a new advertising campaign to reinforce the importance of protecting the value of its trademarks.
Following an announcement of two Italian court rulings against importers of counterfeit goods bearing Invista branded names, the company, has developed two advertisements for trade magazines worldwide.
The first advertisement displays a security lock with the official Lycra fibre brand logo and the second advertisement depicts a knee-high motif accompanied by the registered trademark symbol. Both advertisements communicate the slogan ‘Protecting Lycra fibre from identity theft’.
Max Wiesendanger, executive vice-president for Invista’s apparel business in Europe and South Asia said: “We take trademark infringement very seriously and it’s important for us to be proactive as well as reactive in demonstrating our commitment to protecting our brands. Our bold, new advertising campaign confirms that, as a business, we will take the necessary action to ensure our brands are not threatened by counterfeits.”
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