TV boost for Lululemon
25/02/2010
A throwaway remark during an informal television interview with an ice hockey player has led to an unlikely boost for Canadian sports apparel brand Lululemon.
Already popular in the yoga and women's baselayer segments, it turns out that Lululemon is also the favourite underwear brand of Joe Thornton of the San Jose Sharks. Appearing beside his teammate Dan Boyle on Canadian television in a feature called 'Know Your Teammate', a question about his favourite brand of underwear came up.
Dan Boyle didn't know the brand, but had certainly noticed his teammate wearing "these tight orange things that make his butt look … phenomenal". At this point Joe Thornton identified Lululemon as the brand in question.
Later, the apparel brand's Sara Henshaw told Canadian media that her company was seeing more hockey players in its stores these days and that they were "definitely taking to our men’s line".
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