New London flagship store for Skechers
Skechers USA has opened a new flagship store in the heart of Covent Garden, London.
The new store features sculptured gypsum wall panels and premium solid black oak flooring, as well as blue florescent acrylic wall displays and tabletops, LCD screens, colour-changing LED lighting and light box graphics.
It offers a broad range of athletic, casual and dress shoes for men and women, along with a dedicated children’s department. The company’s Shape-ups fitness footwear collection also features prominently within its own shop-in-shop.
Skechers president, Michael Greenberg, says: “Consumers can’t get enough of this world-famous district because it’s known for having it all: shops, restaurants, architecture, entertainment. And now, it’s also got Skechers, which means that millions of new customers and fans of the brand can enter our world, try on our styles, buy our product and take the Skechers experience home to their countries.”
