Macy’s and Kenneth Cole launch new men's sportswear
03/03/2010
Macy's and Kenneth Cole are to launch a new, exclusive collection of men's sportswear in September. Macy's will be the only department store to stock the new Kenneth Cole Reaction line within the US.
The new collection will be geared towards “cool millennial men with an energetic, downtown sensibility”. It will appeal to a younger, more casual and price-conscious consumer than the more sophisticated Kenneth Cole New York collection."The launch of this new men's sportswear collection with Macy's presents an extraordinary opportunity to add incremental growth to our business," said Jill Granoff, chief executive officer of Kenneth Cole Productions. "Macy's is one of America's most iconic retailers and has consistently been one of our most important partners. Together we have experienced great traction in various categories under the Reaction brand, and we believe that men's sportswear is the perfect opportunity to continue to develop our business and our partnership."
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