Xtep partners Shanghai Expo
Chinese sportswear brand Xtep International Holdings is to be designated sportswear provider at the 2010 Shanghai Expo.
The company will sponsor the outfits for all volunteers within the Shanghai Expo arena.
The volunteers' uniform features a memorable motif pattern and uses white and green shades to represent the themes of harmony, purity and creativity. According to the company, the outfit uses natural and environmentally friendly fabrics woven together using cutting-edge knitting technology to offer both style and comfort.
Ding Shui Po, chairman and chief executive officer, said: "Xtep is a young, energetic, fashionable and innovated brand which exemplifies the Shanghai Expo's key themes of inspiration and integration. Striving to become the world's top fashion sportswear brand, we must be equipped with a global vision and greater international initiatives. The Shanghai Expo is truly an international event getting people together from all around the globe. We, through the sponsorship opportunity, hope to demonstrate our vision of 'Rooted in China, Facing the World' and gain increasing support and recognition.
Shanghai Expo is a collection of many kinds of exhibition, which will run between May 1 and October 31. Around 70 million visitors are expected to attend in total.
