CCI promotes Discover Natural Fibers initiative

05/03/2010
A coalition between Cotton Council International (CCI) and other international natural fibre organisations recently established the Discover Natural Fibers Initiative (DNFI) to increase awareness of natural fibres including cotton. The DNFI extends the partnership initiated during the International Year of Natural Fibers (IYNF) in 2009.

“The Discover Natural Fibers Initiative will build on the success of the IYNF and adopt the same objective, which is to raise the awareness and profile of natural fibres, including cotton, and emphasise their value to global consumers while helping to sustain farmer income,” said CCI president, Wally Darneille. “Natural fibres, including cotton and US cotton, are key economic contributors. The global recognition this initiative will bring to cotton and other natural fibres is well-deserved.”

The decision to continue working closely together was the result of an IYNF committee meeting held in Frankfurt, Germany, in January. DNFI is an alliance between CCI, the International Wool Textile Organization (IWTO), the International Cotton Advisory Committee (ICAC), the Bremen Cotton Exchange, the International Textile Manufacturers Federation (ITMF), the International Forum for Cotton Promotion (IFCP), among others. Henrik Kuffner, director general of IWTO, was elected as committee chair for the year 2010.