Germany-based sportswear firm Puma has acquired golf equipment brand Cobra Golf from Acushnet Company, the golf business of Fortune Brands.

"Through the acquisition of Cobra Golf, we reinforce Puma's commitment to our sports performance business by strengthening our growing and successful golf category," says Jochen Zeitz, chairman and chief executive. "Cobra Golf has a history of innovative performance products fused with an edge."

Based in Carlsbad, California, Cobra Golf was founded in 1973 and produced one of the first utility clubs, the Baffler, long before this type of club became popular. Recent releases include its ZL and S2 Drivers, as well as the Baffler Rail Hybrid.

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