Hi-Tec appoints new outdoor creative director - sportstextiles: Lea SportsTextiles

News

Hi-Tec appoints new outdoor creative director

19/03/2010

UK-based outdoor and sports brand Hi-Tec has appointed Charles Willis outdoor creative director.

Mr Willis has worked for Merrell, a division of Wolverine World Wide, for 18 years. His current position there is Merrell group vice president – creative director.

Hi-Tec general manager Ed van Wezel, said: “As part of Hi-Tec’s ongoing investment in the brand, Charles will undoubtedly be a significant influence and inspiration in our journey ahead.”

He added: “We look forward to welcoming Charles to apply his proven talent to further evolve our brand by delivering industry leading product and therefore build on the positive sales increases Hi-Tec achieved in 2009.”


Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.