BASF joins Sustainability Consortium
22/03/2010
Germany-based BASF has become the first chemical company to become a member of The Sustainability Consortium, which aims to improve consumer product sustainability.
The Consortium was established as a means of tackling the challenge of sustainability in the face of unprecedented growth. As consumers become more sophisticated about their purchasing decisions, and as natural resources become more limited, the Consortium aims to drive innovation so that consumers are empowered to consume in a more sustainable way.
"At BASF, we are committed to leading industry toward greater sustainability, transparency and responsible interaction with both the environment and society,” said Kurt Bock, CEO. "The mission of The Sustainability Consortium aligns well with that commitment; we are pleased to join a coalition of companies and individuals similarly dedicated to the advancement of sustainable consumer products and supply networks.”"We are pleased to welcome BASF into the Sustainability Consortium, and we look forward to a fruitful and productive partnership ahead,” said Jay Golden, co-director of the Sustainability Consortium. "BASF will contribute an experienced team of experts collectively focused on a scientific approach to sustainable consumption. Together we will spur a new generation of products and supply networks that address environmental, social and economic imperatives.”
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