During a press conference on April 13 at the Design Museum in London, Puma will unveil the first phase of its long-term sustainability plan as part of its PUMAVision concept. As part of this, the company will launch a new packaging and distribution system it has formulated with the help of industrial designer Yves Béhar. Mr Béhar will appear at the event alongside chairman and CEO, Jochen Zeitz.

The press conference will coincide with the Design Museum’s ‘Sustainable Futures: Can Design Make a Difference?’ exhibition, which is sponsored by Puma and presents a range of design and architecture projects that have contributed to a more sustainable future.

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