Outdoor brand backs youth initiative with new collection
01/04/2010
Outdoor brand Craghoppers has launched a new partnership with the Duke of Edinburgh Award Scheme (DofE), an initiative that encourages young people to become involved in a series of personal development challenges, including outdoor activities.
Craghoppers has launched a new range specially designed for participants, which is now available from selected retailers and online at www.craghoppers.com .
The approved kit, named DofE by Crags, has been developed with the needs of participants of the scheme in mind. Using fabrics and technology from its main collection, Craghoppers has ensured that the range is appealing to this younger audience through the use of vibrant colours and flattering fits resulting in fashionable yet functional garments which perform in a multitude of environments.
The collection includes waterproof jackets, soft shell tops, baselayers and trousers, and for the first time ever, a footwear collection.
The technologies used include Aqua Dry waterproof and breathable fabric technology, Moisture Control, Solar Dry UPF40+ for protection from the sun, and SmartDry Nano, an environmentally friendly water and stain repellent fabric treatment.
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