New shorts have their own website

07/04/2010

Surf and snowboard brand O’Neill has launched a new website devoted entirely to its Hyperfreak boardshort product.

The shorts are 80% polyester and 20% elastane, which makes them “extremely stretchable”, the brand says. The fabric is treated with a waterproof coating.

The website includes an online surfing game to allow users to experience the new shorts in 3D and players achieving the highest points score will have a chance to win a trip for two to Hawaii for the O’Neill World Cup of Surfing.