Brands still face eco challenge
09/04/2010
Performance apparel firms must step up their game to compete in an increasingly eco-conscious marketplace, a new report from specialist industry information provider Textiles Intelligence.
Suppliers of performance apparel have, for some time now, been under heavy pressure from consumers, governments and non-governmental organisations (NGOs) to reduce their carbon footprints and eliminate inequities in labour practices, the report, ‘Sustainability in performance apparel: meeting the demands of an eco-conscious marketplace’, says.
In response, many performance apparel companies have been taking steps to reduce their carbon footprint by developing and commercialising an increasingly broad range of eco-friendly products and technologies. A growing number of firms have gone further and are using corporate social responsibility as a strategy to differentiate their brands and strengthen their competitiveness.
Other companies, meanwhile, are focusing on the development of innovative sustainable products.
Examples the report highlights include Asics’s high performance running apparel made from Advansa’s ThermoCool Eco fibres, Henri Lloyd’s range of Blue Eco jackets and accompanying Hi Fit trousers, and Swany America’s Eco-circle ski glove.
Share this story:
