Eco campaign brand launches new T-shirt designs
09/04/2010
A clothing brand called It’s Your Mother Calling, set up by Arizona-based environmental campaigner Greg Peterson and local artist Parri Willie, has added a number of new T-shirt designs to its product list.
It’s Your Mother Calling uses humour to put across to consumers the message that Mother Nature is in need of care and attention.
The T-shirts, which come in men’s and women’s styles, are made from 100% organic cotton and each carry a message from Mother Nature. The brand believes that its use of humour encourages consumers “to re-think our relationship with the environment”. Greg Peterson has referred to the strategy as “fun with a purpose”.
The T-shirts show an image of the earth and say, “It’s Your Mother Calling”, followed by a witty slogan. The new extension to the line adds three new slogans:
- I Don’t Care Who Started it I Said STOP! Mother Nature
- I’m Mellllting ... and
- When you have your OWN planet, you can make the rules.
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