Asia Outdoor heading for new record
13/04/2010
The organisers of the Asia Outdoor Show in Nanjing (July 28 to 31, 2010) say this year’s event, the fifth since its launch, will cover around 30,000 square-metres of exhibition space and will, for the first time, require a fourth exhibition hall.
They expect 350 exhibitors to attend, including China’s first publicly listed outdoor brand, Toread. Other Chinese brands taking part will be Pureland, High Rock, Kailas, Mobi Garden and Snow Wolf.
Overseas participants will include Wenger, Keen, Petzl and Beal.
The organisers say the outdoor industry in China will grow by at least 25% in 2010, achieving a market value of more than EUR 1 billion.
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