Sportisimo opts for Lycra Sport
19/04/2010
Czech sports retailer Sportisimo has introduced Invista’s most recent innovation, Lycra Sport fabric, to its latest collection.
Invista has said that Sportisimo’s decision will give it a valuable opportunity to gather consumer feedback post-purchase. The launch of Lycra Sport fabric branded garments into Sportisimo retail stores took place three months ago. Since then, consumers have shown some enthusiasm by purchasing garments that showcase the new Lycra Sport fabric hangtag. Invista has said that the results indicate that these garments “significantly outsell similarly priced and styled private-label garments”.
Martina Hrdouskova, assistant director of Sportisimo, commented: “The Lycra Sport fabric concept is very interesting to us and we are delighted to include this fabric, which meets our performance standards, into selected products for our 2010 winter collection.
“Those garments have had a fantastic response with our customers and have been selling very well. We know that the new fabric performance hangtag provides valuable information to them and enhances the garment’s appeal at retail, while the Lycra fibre name is already, in their minds, as a hallmark of quality.”
Invista has said further brands around the world will begin featuring Lycra Sport in the course of 2010.
Sportisimo has 55 stores in 45 towns across the Czech Republic.
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